Michael Saylor’s latest message is blunt and direct: “Go Bitcoin today — the money won’t fix itself.” He’s pressing an idea he has pushed for years — that holding Bitcoin is a deliberate choice against the slow decline of fiat money — and his firm’s actions back up the words. Bitcoin sits below Saylor’s firm’s average purchase price, yet buying has continued.

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Strategy’s Massive Position

According to reports, Strategy now holds 714,644 BTC. The average cost of that stash is listed at $76,056 per coin. Recent filings show another 1,142 BTC was bought this month at about $78,815 each, a purchase that amounted to roughly $90 million.

At today’s trading levels near $68,000, the position shows an estimated unrealized loss of close to $6 billion, while the reported book value of holdings tops $54 billion after nearly six years of steady accumulation.

Go bitcoin today. The money won’t fix itself.

— Michael Saylor (@saylor) February 13, 2026

Public companies together are reported to hold about 1.13 million BTC, and Strategy makes up almost two-thirds of that total.

Reports note that close to 200 public firms hold some Bitcoin, though most of the new buying in January was concentrated in a very small group. One company leads the herd by a large margin.

High-Conviction Buying

Saylor’s message isn’t just rhetoric. Reports have disclosed that Strategy follows a long-range plan that includes a seven-year road map disclosed in its Q4 2025 filings, which aims to raise Bitcoin per share by 2032 based on various yield scenarios.

The firm’s playbook is simple: buy on dips and avoid selling. The mantra is repeated: buy Bitcoin and do not sell.

Bitcoin is now trading at $68,943. Chart: TradingView

That posture has consequences. Some see it as a show of commitment that can encourage other firms and big investors to act similarly.

Others view the heavy concentration of corporate exposure as a source of market fragility — if Strategy were to change course unexpectedly, prices could shift fast. Liquidity matters. That risk is understated when the focus is only on conviction.

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Market Impact And Criticism

Reports say the firm’s buying has been so large that it dominated corporate additions in January, accounting for more than 90% of net new corporate Bitcoin purchases that month.

That level of dominance brings scrutiny. Questions have been raised about governance, balance sheet risk, and what long-term holding means for shareholders who expect stable returns. Some critics argue that a company piling into a volatile asset creates a mismatch with traditional corporate responsibilities.

At the same time, supporters argue that patient ownership of Bitcoin can protect against long-term currency erosion. This is the case Saylor makes: losses on paper are temporary if the thesis holds, and time is an ally for those convinced of Bitcoin’s store-of-value case.

Featured image from Unsplash, chart from TradingView

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